Privacy Policy
(Purpose: Essential for AdSense. Explains data handling, cookie usage, and third-party ads.)
Privacy Policy for Bluechrome.co.uk
Effective Date: [Date – e.g., October 26, 2023]
Welcome to Bluechrome.co.uk (“we,” “us,” or “our”). We are committed to protecting the privacy of our visitors and users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://bluechrome.co.uk/, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Log and Usage Data: Like many websites, we automatically collect information that your browser sends whenever you visit our Site (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address (often anonymized or truncated), browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, inputs used within our calculator tools (solely for the purpose of providing the calculation result and typically not stored long-term), and other statistics. This data is primarily used to maintain the quality of the service, analyze trends, administer the site, and for general statistics regarding use of the Site.
- Cookies and Web Beacons: We use “cookies” to store information, enhance user experience, and enable advertising. Cookies are small data files stored on your hard drive or in device memory that help us improve our Site and your experience, see which areas and features of our Site are popular, and count visits. We may also use web beacons (or clear gifs, pixel tags, single-pixel gifs) which are electronic files used to record information about how you browse the Site.
Third-Party Cookies for Advertising (Google AdSense)
We use third-party advertising companies, primarily Google AdSense, to serve ads when you visit the Site. These companies may use cookies, including the Google DoubleClick DART cookie, to collect information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
- Google’s use of the DART cookie enables it and its partners to serve ads to our users based on their visit to our Site and/or other sites on the Internet.
- Users may opt out of the use of the DART cookie for personalized advertising by visiting the Google Ad Settings page: https://www.google.com/settings/ads
- Alternatively, you can opt out of a third-party vendor’s use of cookies for personalized advertising by visiting www.aboutads.info/choices/.
For more information on how Google uses data when you use our partners’ sites or apps, you can visit: https://policies.google.com/technologies/partner-sites
How We Use Your Information
We use the information we collect or receive:
- To operate and maintain the Site.
- To provide, improve, and personalize our services and calculators.
- To understand and analyze how you use our Site.
- To monitor and analyze usage and trends to improve your experience.
- To serve relevant advertisements through third-party partners like Google AdSense.
- To prevent fraudulent activity and ensure the security of our Site.
Disclosure of Your Information
We do not sell, trade, rent, or otherwise transfer your personally identifiable information to outside parties unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising (like aggregated data for AdSense reporting), or other uses.
Managing Cookies
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site and potentially the ads displayed.
Data Security
We implement reasonable administrative, technical, and physical security measures designed to protect the security of any information we process. However, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
Your Data Protection Rights (GDPR/UK Data Protection Act)
Depending on your location, you may have certain rights regarding your personal data, including the right to access, correct, update, or request deletion of your personal information. If you wish to exercise these rights, please contact us using the details below.
Children’s Privacy
Our Site is not intended for use by children under the age of 13 (or 16 in some jurisdictions), and we do not knowingly collect personal information from children under this age. If we become aware that we have collected personal information from a child under the relevant age without verification of parental consent, we will take steps to remove that information from our servers.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. You are advised to review this Privacy Policy periodically for any changes.
Contact Us
If you have any questions about this Privacy Policy, please contact us at: contact@bluechrome.co.uk