Privacy Policy for bluechrome.co.uk
Last Updated: JUNE 24, 2025]
Welcome to bluechrome.co.uk (the “Website”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website and use our car value estimator tool (the “Service”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
a) Vehicle Information You Provide:
When you use our car value estimator, you voluntarily provide us with specific information about a vehicle. This includes:
- Vehicle Year, Make, Model, and Trim
- Vehicle Mileage
- Vehicle Condition (Excellent, Good, Fair, Poor)
- Selected Optional Features (e.g., Sunroof, Leather Seats)
We do **not** ask for, collect, or store any personally identifiable information (PII) such as your name, email address, physical address, or phone number in conjunction with this vehicle data. The information you provide is used solely to generate a vehicle value estimate and is treated as anonymous data.
b) Automatically Collected Information:
Like most websites, our servers automatically log standard information when you access the Website, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Website. This data is used for website analytics and to ensure the security and proper functioning of our Service.
2. How We Use Your Information
Having accurate information allows us to offer you a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Website to:
- Operate and maintain the car value estimator tool.
- Anonymously aggregate vehicle data to analyze market trends and improve the accuracy of our valuation algorithm.
- Monitor and analyze usage and trends to improve the Website and user experience.
- Ensure the security of our Website and prevent fraudulent activity.
- Respond to legal requests and prevent harm.
3. Cookies and Tracking Technologies
We may use cookies and other tracking technologies on the Website to help customize the Service and improve your experience. A “cookie” is a small text file stored on your computer. When you access the Website, we may use cookies to keep track of services you have used, record your user preferences, and track your usage of the Website. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Website.
4. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to others. We may share anonymous, aggregated data (such as the volume of valuations for a specific car model) with third parties for research or statistical purposes, but this data will not contain any personally identifiable information.
We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, or (iii) protect against legal liability.
5. Your Data Rights (Under UK GDPR)
As a user in the United Kingdom, you have certain rights under the General Data Protection Regulation (GDPR). These include:
- The right to be informed: We are informing you now with this policy.
- The right of access: You have the right to access the personal data we hold about you.
- The right to rectification: You have the right to have inaccurate personal data rectified.
- The right to erasure: You have the right to have your personal data erased.
As we do not collect personally identifiable information through our tool, these rights primarily apply to any automatically collected data like your IP address. To exercise these rights, please contact us at the email below.
6. Data Security
We use administrative, technical, and physical security measures to help protect the information we collect. While we have taken reasonable steps to secure the information, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
7. Contact Us
If you have questions or comments about this Privacy Policy, please contact us at:
Email: support@bluechrome.co.uk]